Intake & Calls

What intake QA scoring actually measures

Every firm knows intake matters, and almost none of them measure it. Here is what a real intake score looks like, the six things…

Sean McNamara · May 1, 2026 · 2 min read

Legal Marketing

The questions to ask any marketing report

You do not need to be a marketer to tell a trustworthy report from a flattering one. Here are the questions that separate the…

Sean McNamara · Apr 15, 2026 · 2 min read

Reporting

Why a single marketing number always lies

When five tools report five different totals, the instinct is to pick the number you like best. The real fix is one source of…

Sean McNamara · Apr 1, 2026 · 2 min read

Attribution

Cost per signed case beats cost per lead

Cost per lead is the metric most firms watch, and it can point you in exactly the wrong direction. Cost per signed case is…

Sean McNamara · Mar 15, 2026 · 2 min read

Attribution

Server-side tracking, explained without the jargon

A lot of the traffic that brings you cases never shows up in ordinary analytics. Server-side tracking is how you get it back, and…

Sean McNamara · Mar 1, 2026 · 2 min read

Reporting

First-party vs third-party data, and why it decides your reporting

The numbers in your marketing reports are only as trustworthy as where they come from. Here is the difference between first-party and third-party data,…

Sean McNamara · Feb 15, 2026 · 2 min read

Legal Marketing

Connecting your marketing stack: what setup actually involves

Honest attribution needs a few systems talking to each other. Here is exactly what connects, what we handle for you, and why it takes…

Sean McNamara · Feb 1, 2026 · 3 min read

Reporting

What “closed-loop” attribution actually means

Most reporting stops at the lead. Closed-loop attribution follows the path one step further, back to the signed matter, so you can see which…

Sean McNamara · Jan 15, 2026 · 3 min read

Attribution

Attribution models, explained for law firms

One marketing number can tell four different stories depending on the model behind it. Here is what first touch, last touch, linear, and time…

Sean McNamara · Jan 1, 2026 · 3 min read

Marketing attribution for law firms, explained.

What intake QA scoring actually measures

The questions to ask any marketing report

Why a single marketing number always lies

Cost per signed case beats cost per lead

Server-side tracking, explained without the jargon

First-party vs third-party data, and why it decides your reporting

Connecting your marketing stack: what setup actually involves

What “closed-loop” attribution actually means

Attribution models, explained for law firms

See the honest funnel for your firm.