Scout Recon

Category: Reporting

Reporting

Why we connect a growing share, and won’t claim all of it

Some attribution tools promise to trace every case back to its source. We do not, on purpose. Here is why "a growing share" is…

Sean McNamara · Jul 15, 2026 · 2 min read

Reporting

Reading your channel mix: where your cases really come from

Your channel mix is the clearest one-screen answer to where your cases begin. Here is how to read it honestly, and the traps that…

Sean McNamara · Jul 1, 2026 · 2 min read

Reporting

Why a single marketing number always lies

When five tools report five different totals, the instinct is to pick the number you like best. The real fix is one source of…

Sean McNamara · Apr 1, 2026 · 2 min read

Reporting

First-party vs third-party data, and why it decides your reporting

The numbers in your marketing reports are only as trustworthy as where they come from. Here is the difference between first-party and third-party data,…

Sean McNamara · Feb 15, 2026 · 2 min read

Reporting

What “closed-loop” attribution actually means

Most reporting stops at the lead. Closed-loop attribution follows the path one step further, back to the signed matter, so you can see which…

Sean McNamara · Jan 15, 2026 · 3 min read

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