Legal Marketing

Scout Recon for family law firms

Family law marketing runs on trust and timing, not lead volume. Here is what changes when you measure a family law funnel honestly, from…

Sean McNamara · Oct 1, 2026 · 2 min read

Legal Marketing

What defensible marketing reporting looks like for law firms

Law firm marketing lives under advertising rules most industries never think about. Here is what reporting that holds up looks like, and why honest…

Sean McNamara · Sep 15, 2026 · 2 min read

Legal Marketing

Scout Recon for personal injury firms

PI is the most competitive, most expensive marketing arena in law, and the one where honest attribution pays off most. Here is what Recon…

Sean McNamara · Sep 1, 2026 · 2 min read

Intake & Calls

The cases you turn down are data too

Firms track the cases they sign and forget the ones they decline. But your turndowns hold some of the most useful signal you have…

Sean McNamara · Aug 15, 2026 · 2 min read

AI Search

Which AI engines are reading law firm sites right now

AI models visit your site whether you know it or not. Here is what those visits are, why the mix matters, and why watching…

Sean McNamara · Aug 1, 2026 · 2 min read

Reporting

Why we connect a growing share, and won’t claim all of it

Some attribution tools promise to trace every case back to its source. We do not, on purpose. Here is why "a growing share" is…

Sean McNamara · Jul 15, 2026 · 2 min read

Reporting

Reading your channel mix: where your cases really come from

Your channel mix is the clearest one-screen answer to where your cases begin. Here is how to read it honestly, and the traps that…

Sean McNamara · Jul 1, 2026 · 2 min read

AI Search

AI answer visibility is not Google ranking

It is tempting to treat showing up in AI answers like ranking on Google. They are different games with different rules, and confusing them…

Sean McNamara · Jun 15, 2026 · 2 min read

AI Search

Can AI actually read your law firm’s website?

More people are asking AI for a lawyer, and the AI can only recommend firms it can read. Here is what makes a site…

Sean McNamara · Jun 1, 2026 · 2 min read

Intake & Calls

Why every call should tie back to a marketing source

For most firms the phone is the funnel, and yet calls and marketing live in separate worlds. Connecting the two is where the clearest…

Sean McNamara · May 15, 2026 · 2 min read

Marketing attribution for law firms, explained.

Scout Recon for family law firms

What defensible marketing reporting looks like for law firms

Scout Recon for personal injury firms

The cases you turn down are data too

Which AI engines are reading law firm sites right now

Why we connect a growing share, and won’t claim all of it

Reading your channel mix: where your cases really come from

AI answer visibility is not Google ranking

Can AI actually read your law firm’s website?

Why every call should tie back to a marketing source

See the honest funnel for your firm.