The platform

Everything Recon measures, in one place.

Attribution is where Recon starts. It also measures the rest of the funnel that decides whether a law firm grows: calls and intake, AI visibility, search and content, local presence, and reputation. All of it honest, all in rates.

What you get

One platform for the whole funnel.

Each area is its own view inside your private workspace, and they connect: a visit becomes a call, a call becomes a signed matter, and every step traces back to where it started.

Scout Recon Attribution view, a sample workspace with illustrative data
Attribution

Which channels start cases

Every visit tied to its source and, for a growing share, to the signed matter. First touch, last touch, linear, and time decay side by side.

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Scout Recon Calls & intake view, a sample workspace with illustrative data
Calls & intake

Every call scored and sourced

Calls captured, categorized, and graded for intake quality, each tied back to the marketing that produced it.

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Scout Recon AI visibility view, a sample workspace with illustrative data
AI visibility

Where you show up in AI answers

Which AI engines read your site, how ready your pages are, and how often you appear when people ask an AI for a lawyer. Visibility, never a ranking promise.

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Scout Recon SEO & content view, a sample workspace with illustrative data
SEO & content

Every page graded, every keyword tracked

E-E-A-T grades page by page, content-quality scores, organic search performance, and the keywords sitting on the edge of page one.

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Scout Recon Local SEO view, a sample workspace with illustrative data
Local SEO

Your map-pack rank, block by block

Map-pack visibility across your service area, local rank tracking, and citation consistency. Rank is a measured signal, not a guarantee.

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Scout Recon Reputation view, a sample workspace with illustrative data
Reputation

Reviews across every platform

Ratings and review volume tracked across Google and the directories that matter, so you can see reputation trend over time.

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Scout Recon Reporting view, a sample workspace with illustrative data
Reporting

One honest view of the whole funnel

Traffic, calls, leads, and signed cases in one place, built around your firm and reported in rates, never dollar claims.

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Sample workspaces with illustrative data, shown to illustrate the product. Not client results.

One standard, everywhere

Measured honestly, reported the same way.

Every view follows the same rules: performance in rates and proportions, never marketing-attributed dollars. Search and local rank are measured signals, not guarantees. AI presence is visibility, not a ranking promise. When a data feed goes quiet, the dashboard withholds the number instead of guessing. That is what makes a report worth trusting.

See the whole funnel for your firm.

Book a demo and we'll walk you through your own numbers, end to end.

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