Scout Recon

Category: Attribution

Attribution

Cost per lead is the metric most firms watch, and it can point you in exactly the wrong direction. Cost per signed case is…

Sean McNamara · Mar 15, 2026 · 2 min read

Attribution

A lot of the traffic that brings you cases never shows up in ordinary analytics. Server-side tracking is how you get it back, and…

Sean McNamara · Mar 1, 2026 · 2 min read

Attribution

One marketing number can tell four different stories depending on the model behind it. Here is what first touch, last touch, linear, and time…

Sean McNamara · Jan 1, 2026 · 3 min read

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