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Blog

AI Search

• Which AI engines are reading law firm sites right now
• AI answer visibility is not Google ranking
• Can AI actually read your law firm’s website?

Attribution

• Cost per signed case beats cost per lead
• Server-side tracking, explained without the jargon
• Attribution models, explained for law firms

Intake & Calls

• The cases you turn down are data too
• Why every call should tie back to a marketing source
• What intake QA scoring actually measures

Legal Marketing

• Scout Recon for family law firms
• What defensible marketing reporting looks like for law firms
• Scout Recon for personal injury firms
• The questions to ask any marketing report
• Connecting your marketing stack: what setup actually involves

Reporting

• Why we connect a growing share, and won’t claim all of it
• Reading your channel mix: where your cases really come from
• Why a single marketing number always lies
• First-party vs third-party data, and why it decides your reporting
• What “closed-loop” attribution actually means