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Sean McNamara

Founder, Scout Recon

Sean McNamara built Scout Recon and leads the work behind it. He has spent more than a decade building websites and marketing systems for law firms, and created Recon to measure marketing the honest way: from the first touch through the intake call to the signed matter, reported in rates rather than inflated dollars. Scout Recon is a Scout Media product. Sean and Joy McNamara, who lead Scout, are Navy veterans, and Scout is veteran owned.

More about the team at Scout Media.

Posts by Sean McNamara

Intake & Calls

What intake QA scoring actually measures

Every firm knows intake matters, and almost none of them measure it. Here is what a real intake score looks like, the six things…

May 1, 2026 · 2 min read

Legal Marketing

The questions to ask any marketing report

You do not need to be a marketer to tell a trustworthy report from a flattering one. Here are the questions that separate the…

Apr 15, 2026 · 2 min read

Attribution

Cost per signed case beats cost per lead

Cost per lead is the metric most firms watch, and it can point you in exactly the wrong direction. Cost per signed case is…

Mar 15, 2026 · 2 min read

Attribution

Attribution models, explained for law firms

One marketing number can tell four different stories depending on the model behind it. Here is what first touch, last touch, linear, and time…

Jan 1, 2026 · 3 min read

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