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Sean McNamara

Founder, Scout Recon

Sean McNamara built Scout Recon and leads the work behind it. He has spent more than a decade building websites and marketing systems for law firms, and created Recon to measure marketing the honest way: from the first touch through the intake call to the signed matter, reported in rates rather than inflated dollars. Scout Recon is a Scout Media product. Sean and Joy McNamara, who lead Scout, are Navy veterans, and Scout is veteran owned.

More about the team at Scout Media.

Posts by Sean McNamara

Legal Marketing

Scout Recon for family law firms

Family law marketing runs on trust and timing, not lead volume. Here is what changes when you measure a family law funnel honestly, from…

Oct 1, 2026 · 2 min read

Legal Marketing

Scout Recon for personal injury firms

PI is the most competitive, most expensive marketing arena in law, and the one where honest attribution pays off most. Here is what Recon…

Sep 1, 2026 · 2 min read

Intake & Calls

The cases you turn down are data too

Firms track the cases they sign and forget the ones they decline. But your turndowns hold some of the most useful signal you have…

Aug 15, 2026 · 2 min read

AI Search

AI answer visibility is not Google ranking

It is tempting to treat showing up in AI answers like ranking on Google. They are different games with different rules, and confusing them…

Jun 15, 2026 · 2 min read

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